Most brands celebrate the sales number on White Friday and skip the more important question: how many of those customers…
Ahmed Samir
Marketing Manager
Content Manager
Social Media Expert
Design Thinking Trainer
Ahmed Samir
Marketing Manager
Content Manager
Social Media Expert
Design Thinking Trainer
Blog
September 22, 2026
White Friday Campaigns That Actually Worked in MENA: A Case Study
Most “how to win at White Friday” articles stay generic. Instead, let’s look at real, documented examples from the Egyptian…
September 20, 2026
Ad Costs Before National Day: How to Protect Your Budget
Ad Costs Before National Day spike every year before September 23, and it’s not a surprise, yet most marketing teams…
September 18, 2026
Regional Marketing Saudi Egypt UAE: Why One Campaign Won’t Fit Both
A common mistake among B2B companies operating across multiple Arab markets: treating Regional Marketing Saudi Egypt UAE as one campaign…
